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	Home Décor Products Opens its Virtual Doors to Advertising Partnerships Offers advertisers ability to reach upscale consumers at the point of sale EDISON, NJ - June 5, 2007 - Home Décor Products, Inc. (HDPI), the leading pure-play online retailer of luxury and everyday home décor and improvement products, today announced the launch of advertising across its sites for marketers trying to target upscale shoppers. HDPI's ten websites currently attract over 1.3MM unique users monthly, who fall into one of three groups - Do-It-For-Me, Do-It-Yourself and the Trade. Average order size across the sites is $370, and the sites currently generate over 11MM impressions monthly. HDPI first began selling the concept of multi-platform advertising and marketing partnerships in an e-tail environment early last year. "Our charter partners seized the opportunity to reach our high-quality audience with their brand messages, and gain greater share of voice amongst the over 850 manufacturer partners on the site," said Pamela Graham, SVP, Advertising Partnerships, who joined the company in December 2006. "Now we have the infrastructure to support their need for analytics, click stream data, and lead generation. For our partners in the home and garden, auto, heath care, financial, insurance or consumer products industries, advertising on our sites is a way to enrich the shopping experience and build a one-on-one relationship with these upscale shoppers." Since January, the number of marketing partners has grown significantly, and include world-class brands such as Hansgrohe. "Hansgrohe is an innovator in our industry, so being on the ground floor of this unique way to market brands and products on e-commerce sites last year was very exciting for us," said Jon Pesce, National Key Accounts Manager, Hansgrohe. "Now we're taking it to the next level and looking forward to the valuable learning we'll receive from this year's campaign." To support this effort, an Advertising Partnership business-to-business website has been launched at www.hdpi.com/partnerships. The site features research and demographic information, an overview of partnership opportunities and placements, website descriptions, and advertising specs. Aside from premiere product placement, rich media advertising and branded microsites, HDPI also offers advertising partners inserts in its 20,000 shipments monthly, and placement in quarterly catalogs. Moving forward, marketers will have an opportunity to be featured in Consumer and Professional Partners Clubs and sponsorship packages including content, such as recipes, how-to features and buying guides. "Although we're a $100 million dollar company, our culture is still entrepreneurial. This allows us to customize the opportunities to our clients needs and move quickly to implement campaigns," said Graham. HDPI websites include Homeclick, AbsoluteHome, Barbecues.com, ChefsCorner, ChristmasCatalog, Cliquidate, Hechinger, KnobsandThings, NationBlinds, and Poolclick. Homeclick.com, Home Décor Products' flagship website, features the largest collection of luxury home products on the Internet. The site boasts over 500,000 products and 2 million SKUs at competitive prices. Among the 850 luxury products manufacturers are Toto, Hansgrohe, Miele, Jado, Herbeau, Dacor, Lenox, Waterford, Versace, Quoizel, Viking and more. Home Decor Products, Inc.'s Professional Partner Program consists of more than 5,000 architects, designers, general contractors, builders, electricians, plumbers and other trade specialties. MEDIA CONTACTS Adrienne Arieff/ Rena Ramirez Arieff Communications aa@arieff.com or rena@arieff.com 212-531-6253/ 415-538-9364